In my opinion, if you would like to be successful in your business, you should have a good marketing plan. Firstly, you have to know what you would like to sell. Then you do the market research on the target customers. After that, you direct advertising and promote your product. Finally, you collect the feedback and improve it.
In every business there is some kind of marketing map like this.
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More information about marketing
http://en.wikipedia.org/wiki/Marketing_plan
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