Coca-Cola is the biggest sponsor in this world cup this year. Coca-Cola is the most famous soft drink. In addition they need more number of customers. At present, they pay a lot of money to attract people in the world by drink Coca-Cola and send the post card to their company. If you were lucky you will go see world cup final match at South Africa. This is a good method to increase sales. In the term Coca-Cola is targeting on people who like to see football.
If you are interested in this world cup look for more information here !!!
http://www.google.co.th/#hl=th&q=cola+world+cup+2010&aq=f&aqi=&aql=&oq=&gs_rfai=&fp=8812911bac5e8149
Original picture of Coke
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