Heineken is the the best selling beer in the world.It comes from Amsterdam, Holland they have many wide-ranging network in more than 50 countries. In Thailand this beer is more expensive than the other because it is a premium beer. They invest a lot of money in advertising. They are one of the big sponsors for UEFA Champions League.
I think they are very cleaver to be a sponsor of UEFA Champions League because there are a lot people are watching this program. So when they choose to buy a beer they will buy Heineken because they saw it on the TV. This is the marketing structure and advertising
This are Heineken advertisement UEFA Champions League
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